The High Valuation Code · matteoturi.com · updated 22 Oct 2026

How a founder moves through the funnel, and what we've fixed

Each card is one step a visitor takes, from seeing the ad to the call with Matteo. Under each step: what was changed on 21 Oct, what is waiting on an answer from Matteo, and what comes next.

✓ DONE 6 ↻ FIXED SAME DAY 1 ● WAITING ON MATTEO 6 → NEXT 9

The funnel today

8 steps · live

Read left to right (top to bottom on a phone). Green is already live on the site.

1

Sees the ad

Facebook + Instagram · US & Canada

3 videos, $30 a day, aimed at founders of $1M+ businesses.

  • NEXTPause the endorsement video until its name card and website link are fixed.
  • NEXTSay "$1M+ business" in the first line and shorten the headlines.
  • NEXTRecut the best video into 3 new openings.
2

Lands on the opt-in page

matteoturi.com/start

"What would an investor see if they looked at your business today?"

  • DONEDeleted 6 hidden leftover sections from other websites: sobriety stats, other people's testimonials, a Funnels.com footer and an "operated by FUNNELS.com" line.
  • WAITOne clear description of what the free Score is.
  • NEXTMove the real reviews and a video testimonial up to this page.
3

Fills in the pop-up

Opt-in form

First name, email, phone. Then sent straight to the video page.

  • NEXTMake phone optional, or default the country to the US.
  • NEXTTurn this into the actual Score: 6 one-tap questions. See the target flow below.
4

Watches the video, picks a time

matteoturi.com/bookcall

Matteo's video, then the calendar right underneath.

  • DONE"15-minute video" changed to 11-minute in both places, to match the real length.
  • DONECalendar opened from 5 days to 14. US visitors now see slots into next week.
  • WAITProgramme length: the pages say 8 weeks, 49 days and 28 days. Pick one.
5

Answers the booking questions

Booking form · 13 questions

Revenue, years in business, goals, decision maker and more.

  • DONERevenue answers now in dollars ($500,000 to $50 million+), not pounds.
  • DONEAdded Facebook and Instagram to "How did you hear about us?"
  • NEXTCut from 13 questions to 6, and stop asking for name and email twice.
6

Goes to the thank-you page

matteoturi.com/thankyou

Confirmation, Matteo's video, reviews and testimonials.

  • DONEDeleted a hidden testimonial about someone else's business that had nothing to do with Matteo.
  • FIXEDAfter-booking link restored. See the note below.
  • WAITReplace the contact email (it shows a taras-financial.co.uk address).
  • WAIT"Pull up your Score report": only keep this if a report is really sent.
21 Oct: the calendar update reset this link, so for a few hours people who booked saw a plain "thank you" message instead of this page. Fixed the same day. Their bookings still went through, but the ads didn't count them.
7

The ads learn who booked

Meta pixel · "Schedule" event

This is what tells Facebook which kind of person books a call.

  • NEXTCount a booking only when one is actually made, not every time someone opens the thank-you page.
  • NEXTOne test booking, approved first, to check the count.
8

Gets the Score report

"Scorecard Send Out Automation"

The report the ad and the page promise.

  • WAITThis automation is still a draft. Nobody has received a report yet, which is why the promise feels broken.
  • WAITMatteo to decide: send a report, or review the Score live on the call.

Where we want it to get to

target flow · needs sign-off

Same pages, better order. The Score questions already exist in the booking form. Moving them to the start makes the free Score real, so the promise in the ad is kept from the first click. Purple steps are new.

Step 1Ad"$1M+ founders", one promise
Step 2Opt-in pageReal reviews on screen
NewName + emailNo phone yet
New6 quick Score tapsRevenue, "six months away", goals
New"Your Score is ready"Book Matteo to walk you through it
Step 4Video + 14-day calendarShort 6-question form
Step 6Thank-you pageBooking counted properly
NewScore reportAutomation switched on

What happens next

DONE Live since 21 Oct

  1. 6 hidden leftover sections deleted from the opt-in page
  2. Hidden unrelated testimonial deleted from the thank-you page
  3. "15-minute" changed to "11-minute" (twice)
  4. Calendar open 14 days ahead instead of 5
  5. Revenue question in dollars
  6. Facebook and Instagram added to "How did you hear"
  7. After-booking link restored to the thank-you page

WAIT Questions for Matteo

  1. Is a Score report emailed, or reviewed live on the call?
  2. Should the Score automation be switched on?
  3. Programme length: 8 weeks, 49 days or 28 days?
  4. Which email address goes on the thank-you page?
  5. OK to show figures in dollars only for US visitors?

NEXT Once answered

  1. Build the 6-tap Score into the pop-up
  2. Shorten the booking form to 6 questions
  3. Move reviews and a video testimonial up the page
  4. Make phone optional on the pop-up
  5. Count bookings on real bookings only (plus one test)
  6. Fix the ads: pause one video, "$1M+" first line, short headlines
  7. Recut the best video into 3 new openings
  8. Update the hidden Google page descriptions (still say "15-minute")